Product Designer
Product Designer passionate about creating exceptional digital experiences that connect people and solve real problems.
I am a digital product designer who creates people-centered solutions aligned with business objectives. My roots in Maranhão inspire my work with a strong focus on inclusive and diverse design. I evolved from graphic design to leading strategic UX/UI projects, always with an emphasis on agility and innovation. My goal is to use technology to generate positive impact and real value in people’s lives.
My work as a Product Designer is to deeply understand a challenge and transform it into an effective digital solution. To do this, I adopt a holistic view, maintain a strong user focus, and collaborate closely with stakeholders and developers across all stages — from discovery to handoff. My process is structured yet flexible, and I use artificial intelligence strategically, not as a shortcut but as a tool to deepen research, validate hypotheses, and elevate the quality of my work.
Presentation of the Discovery project for OAB Paraná, aiming to map the needs of lawyers in Paraná to modernize and digitally transform the services offered by the organization.
Designing a web application to centralize and optimize the management of courses, rooms, and resources, using an AI-assisted design approach for maximum efficiency.
Interface design focused on the scalability of educational mentorship. The solution unifies scattered tools into a robust SaaS platform, using strategic design to make learning visible and automate study management without losing the brand's human touch.
Digital platform for scheduling and managing health services, created for the DPSP Group during the pandemic, which transformed the chain's portal into a strategic national channel.
Sales platform created for Carrefour Brazil’s electronics department, which digitized in-store service by allowing sales associates to complete the entire sales process directly on the floor, with speed, autonomy, and a focus on customer experience.
Creation of a new institutional portal for FIEMA, visually integrating its three entities (SENAI, SESI, and IEL) into a modern, standardized, and responsive platform that strengthens its digital presence and communication with society.
Designing a web platform to digitize and streamline the investment proposal approval workflow, bringing efficiency, transparency, and auditability to the process.
Designing a digital platform to automate case monitoring and organize the daily routine of solo lawyers, focusing on clarity, control, and efficiency.
AI-augmented research method: 11 in-depth interviews become agents that represent the personas and validate features, journeys and screens without reaching out to users again.
A design ops harness that keeps discovery, design and development aligned across dozens of simultaneous projects, with design system validation and a documented history.
I designed Orbita, a CRM that turns dispersed network data into institutional memory, proactive alerts and operational decisions.
I turned the team discovery method into a platform that extracts requirements, processes interviews, generates stories, syncs with Jira and answers with sources.
Published on
A design harness is the set of practices, documentation and tools that runs a team's design pipeline. I define the term, the problem and the pipeline in five steps.
Published on
Five reasoning errors that turn discovery into a report dressed as research: bias, skipped validation, dirty data, no prioritization and an abandoned PRD.
Published on
I ran Lighthouse on my portfolio and found a new category with a critical score: agentic navigation. What it evaluates, what my site was missing and why it changes design.
Published on
Discover how Harness Design Ops uses Claude Code and Figma via MCP to create deterministic screens, separating decision from execution.
Published on
Exploring how to transform tacit knowledge into explicit and auditable processes through a harness architecture for AI-powered UI/UX automation.